This was all started by agent Evan who had a listing sixty miles across town in Los Angeles. After several trips in traffic going to the listing to show it to buyers who already had an agent (!!!!), the idea came to mind: What if we had a database of all the active buyers so we can proactively reach out to the buyer's agents and get them to the listing as quickly as possible. Fast forward a few years, AlwaysBuyers was created.

AlwaysBuyers emulates the traditional MLS format, but showing active home buyers instead of homes for sale. It's all about demand side data! With Always Buyers, listing agents can now proactively search for a buyer and start negotiations all from their computer or phone. It is the first non-brokerage specific public website that allows listing agents to search for potential buyers (with and without agent representation). The reverse MLS is here and helping agents add value for their clients!